Internet Marketing for Small Business



Course Title: - Internet Marketing for Small Business


Class Code: - IM201


Prerequisites: Basic knowledge of HTML is required.


Course Description: - This five part lecture series teaches the basics of how to succeed with your small business on the web. Students will learn the skills necessary to build and market a website that ranks well with the search engines. Other covered topics include:

Domain names

Merchant Acounts

Determining the best keywords and phrases

Optimizing your site

Search engine registration

Directory registration

Routine maintenance for your search engine rankings




Text: How to Dotcom, McGarvey, Entrepreneur Press 2000
          Putting Your Small Business on the Web, Langer, Peachpit Press, 2000


Instructor: - Jeffery James, BS, Business Administration, University of Alabama, 1980
Jeff opened his own Internet Marketing business, JJWebWonders in 1998, and has helped hundreds of small business owners successfully market their business on the Internet. He also publishes a monthly newsletter on Internet Marketing, and has written dozens of articles on search engines.

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